Today’s education environment is more competitive than ever. The growth of charter, private, and home schools means that every family has a variety of choices for their children. In this workshop, we’ll work with all levels of education leaders working in any department to identify your competitive strengths, understand your audiences and develop an effective plan for growing your student population. Using a combination of case studies, tips, and interactive discussions, we’ll provide you with the knowledge and tools you need to market your strengths. You’ll leave the session with a marketing plan that you can immediately put to use to reach potential students.

Designed for: Superintendents, chief business officials, directors, coordinators, principals, school site or department teams, and any other professionals that are interested in boosting perception and enrollment.

Topic(s): Marketing plans and techniques; competitive strengths; customer service; social media and internal communications.

Discipline(s): Accounting / CBO / Charter Schools / Child Nutrition / Facilities / Financial Services / Human Resources / M&O / Payroll / Purchasing / Risk Management / Special Ed / Technology / Transportation

CEUs: 6.5 

Presenter(s): Trinette Marquis, MA, APR, Owner, SchoolPRPro; and Adjunct Professor, California State University, Sacramento

Early-bird registration closes: 8/31/2021 Early Bird Discount Extended!
Cancellation Deadline: 9/10/2021

Registration closes: 9/17/2021

Fees (Early-Bird): 
Fees (Regular):

CASBO Member: $255

Non-Member: $395

CASBO Member: $305

Non-Member: $445

Cancellation: $45

If canceled before the registration deadline, please refer to our Terms & Conditions for details.

 A Webex link to the course will be emailed to you a few days before the scheduled event.