Learn basic marketing strategies for schools/districts to establish a positive reputation and brand within their community. Assess marketing their school/district differently and focus on what makes their district unique. Gain best practices to identify community wants/needs and use this information to market their district and bring in new families. This course is for schools/districts that seek to establish their district brand and deploy a strategic marketing plan that emphasizes digital spaces.

Designed for: IT Coordinator, Webmaster, Network Technician, IT Manager, Director of Purchasing, Public Information Officer, Communication Specialist, Director of Communication, Marketing Specialist, And anyone interested in improving their school's marketing

Discipline(s):  Accounting / CBO / Child Nutrition / Facilities / Financial Services / Human Resources / M&O / Payroll / Purchasing / Risk Management / Technology / Transportation

CEUs: 3

Presenter(s):  Alex Sponheim, Sponheim Marketing & Communications & & Sonia Ramirez, CEO/Creative Director, Sonychelle Media and Communications LLC


Early-bird registration closes: 10/24/2022
Cancellation Deadline: 10/24/2022

Registration closes: 11/1/2022


Fees (Early-Bird): 
Fees (Regular):

CASBO Member: $215

Non-Member: $355

CASBO Member: $265

Non-Member: $405


A link to the course will automatically be emailed to you when registration is paid in full.